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This
book explores how seemingly small incidents can cause tremendous
amounts of change. The Tipping Point examines why these
changes happen as quickly and as unexpectedly as they do.
For
example, why did crime drop so dramatically in New York City
in the mid-1990's? Why do teens smoke in greater and greater
numbers, when every single person in the country knows that
cigarettes kill? Why is word-of-mouth so powerful?
The
book argues the answer to all those questions is the same. It's
that ideas and behavior and messages and products sometimes
behave just like outbreaks of infectious disease. They are social
epidemics. The Tipping Point is an examination of the
social epidemics that surround us.
Click
here to see Clint Maun's article Reducing
Negativism for a place where tipping point knowledge can
prove useful. Insights gained in this book might help you facilitate
new behaviors amongst your staff or aid you making other changes
happen in your organization.
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