Abuse In Nursing Facilities Makes Good Headlines

Nursing homes are the places we love to hate. Maybe it is our own projected fears about growing older or infirm?

When we did an Internet search on the words "elder abuse" we found over 235,000 references to the phrase. None of these references discussed "elder abuse" in health care organizations in an energized positive and loving way?

***In our Internet searches, we never found any long-term care organizations or hospitals presenting information on elder abuse.***

Do you think there is a way to counteract the bad publicity that Congressional Hearings on "Nursing Home Abuse" delivers? Can we fight the headlines and articles our newspaper and television reporters feed us daily?

We believe we can.

Our latest offering, "Creating 'The Zero Tolerance Program' to Address Community Concerns About Abuse in Health Care Facilities" provides a comprehensive blueprint with ideas and methods to counteract the misperceptions your community may have about your organization and the services you provide.

Through the application of 'The Zero Tolerance Program' health care organizations have become active participants in the civic life of their communities. Using these programs provides facilities a variety of direct and indirect benefits.

• Improved visibility for the organization
• Heightened reputations for your organization and the people who work there
• Increased community interest in your facility and the programs you offer
• Provides additional contact opportunities with governmental workers, community leaders and legislative representatives
• Increased access to potential patients, residents, workers and volunteers
• Opportunities to share your stories
• Expanded prospects for marketing your services and products and establishing a brand identification for your organization
• Positioning yourself by offering a different viewpoint when negative or sensational information is in media
• The opportunity to become a community resource for issues and programs related to nursing homes, hospitals, health care, aging and senior living

"Creating 'The Zero Tolerance Program' to Address Community Concerns About Abuse in Health Care Facilities" provides specific, practical information your organization can use to successfully achieve the targets outlined in the program.

IMAGINE your organization receiving commendations from local leaders rather than condemnations!

With this program it can be done.

The majority of long-term care organizations provide a high quality, caring environment for their residents. It is important not to be victimized by "bad" press coverage, headline making legislators, or lawyers trying to capitalize on people's fears. Make your communities aware there are safeguards and procedures in place to prevent and report if someone is abused.

The vast majority of the 1.5 million people living in long-term care facilities are well cared for by the staff working in these facilities.

Rather than be victimized by sensational charges of abuse, we believe health care workers should be expressing pride in the challenging work they perform every day. Do not allow your staff and facility to become a victim to the abuse sensationalism in the media!

The Importance of Leading the Abuse Discussion

We believe by making a proactive stand against elder abuse you are less likely to be placed in a "one-down" position of having to respond to sensational abuse charges from the media. By assuming a leadership position and beginning your community's conversations and education on abuse, you can use the opportunity to highlight your facility's "zero tolerance" policies for abuse of any kind.

Click here to see what comes with the program!